Conservation Celebration Week is coming! This week is all about celebrating the people who make land conservation in our region possible — Placer Land Trust members, local conservation leaders, and landowners who choose to preserve their land. Together we accomplish so much!
During the week of September 16-22, we will shine a spotlight on the value of permanently protected lands with an online auction, the Placer Conservator Reception at La Provence Restaurant in Roseville, and the family-friendly Party on the Preserve at Laursen Bear River Preserve in North Auburn. There will be something for everyone!
We hope you’ll join us at one or both events to help us honor 2024 Conservator of the Year Steve Frisch. Steve is the president of the Sierra Business Council (SBC) and one of its founding members. Under Steve’s leadership, this nonprofit promotes environmental quality and economic prosperity to the communities of the Sierra Nevada, using principles of business to solve difficult social and environmental problems. SBC has supported the protection of over 40,000 acres of working farms, ranches, and forests in the Sierra.
Schedule of Events:
What: An evening reception with appetizers, wine, beer, and cocktails. Short program will include presentation of the Placer Conservator Award.
Where: La Provence Restaurant, Roseville
What: A family-friendly outdoor event on one of our beautiful preserves, featuring optional hikes for kids and adults, activities, games, and live music.
Where: Laursen Bear River Preserve, Auburn
Placer Land Trust is thrilled to be presenting the 2024 Placer Conservator Award to Steve Frisch. Steve is the president of the nonprofit Sierra Business Council (SBC) and one of its founding members. Under Steve’s leadership, SBC promotes the “triple bottom line” of sustainable economic, environmental and social prosperity, using principles of business to solve difficult social and environmental problems.
SBC has supported the protection of more than 40,000 acres of working farms, ranches, and forests in Placer County and throughout the Sierra—impressive! Through SBC, Steve helped to initiate the creation of Placer County’s Placer Legacy Open Space and Agricultural Preservation Program. Steve also worked with a group of advocacy organizations to lead the legislative effort that led to the creation of the Sierra Nevada Conservancy in 2004. He helped instigate the Sierra Consortium which advocates for public investment into Sierra conservation work, and he has played a key role in helping to get significant State bond funds allocated to the Sierra region. Through these partnerships, thousands of acres of land in Placer County has been permanently protected, including several properties through Placer Land Trust. Steve has also served as an advisor, Board or committee member for several regional and statewide efforts such as the Northern Sierra Partnership, California Stewardship Network, Alliance of Regional Collaboratives for Climate Adaptation, the California Wildfire Resilience and Forest Management Task Force, and the National Geographic Geo-Tourism Council.
Prior to coming to Sierra Business Council, Steve was a small business owner for more than 10 years, and is a graduate of San Francisco State University. When he’s not working hard for the betterment of his region, Steve enjoys traveling the back roads of the Sierra, connecting to local history, camping, and cooking. Steve and his wife Lisa call Truckee home.
Ticket sales help make these events possible. To make a lasting impact on land conservation in Placer County, and to renew or extend your membership, please consider a donation before or during Conservation Celebration Week! The first $15,000 in donations will be DOUBLED, thanks to a matching fund from Placer Land Trust’s Board of Directors!
Donations from this year’s Conservation Celebration Week will go toward land preservation projects in the Sierra Nevada. We hope you’ll join us in protecting lands to provide habitat for threatened species, promote climate resilience, safeguard our water quality, and offer treasured vistas that will be enjoyed for generations to come. Your support will make sure Placer Land Trust’s work can continue to benefit our region… forever!
